Vogue readers spend more on fashion each year than readers
of Elle, Marie Claire, InStyle, Vanity Fair and Harper’s Bazaar. 92% of their
audience own or buy designer fashion and 93% of them own premium beauty
products. Vogue readers are quite influential as 54% of readers who have
recommended a product to someone has resulted in a purchase. The average reader
of Vogue in print is 33 years old, readers of Vogue in digital average out to
be 34 years old and readers online average to be around 28 years old. It is
unusual that that the copy in digital form has a slightly older reader age due
to technology being quite a new modern thing, but the average reader age of
Vogue is 33. 95% of Vogue readers are females which it which is who their
target audience is anyway. Vogue has a circulation number of 200,032 and a
readership number of 1,148,000. The average number each copy of Vogue is
re-visited is 6. Vogue is mentioned at least 4 times a day in media print which
generated £1 million worth of coverage. The digital circulation of Vogue is
7,950 and has the largest digital circulation compared to Elle, Marie Claire,
InStyle, Vanity Fair and Harper’s Bazaar. Vogue in print reaches around 23.4
million people and online the reach around 40.4 million people. Audience reach
on social media:
- Facebook: 2,303,000
- Twitter: 2,149,500
- Instagram: 532,500
- FourSquare: 372,500
- Google+: 204,500
- Pinterest: 247,500
- Tumblr: 65,500
- Vine: 51,500
- YouTube: 34,500
Which totals to a number of 5,588,500 people just from
social media.
Vogue now runs their own festival which was launched in 2011
which had 7,000 visitors. It has been sponsored by Harrods, Chanel, Burberry
Beauty, Kerastase and OPI.
