Vogue Media Pack Analysis

Vogue readers spend more on fashion each year than readers of Elle, Marie Claire, InStyle, Vanity Fair and Harper’s Bazaar. 92% of their audience own or buy designer fashion and 93% of them own premium beauty products. Vogue readers are quite influential as 54% of readers who have recommended a product to someone has resulted in a purchase. The average reader of Vogue in print is 33 years old, readers of Vogue in digital average out to be 34 years old and readers online average to be around 28 years old. It is unusual that that the copy in digital form has a slightly older reader age due to technology being quite a new modern thing, but the average reader age of Vogue is 33. 95% of Vogue readers are females which it which is who their target audience is anyway. Vogue has a circulation number of 200,032 and a readership number of 1,148,000. The average number each copy of Vogue is re-visited is 6. Vogue is mentioned at least 4 times a day in media print which generated £1 million worth of coverage. The digital circulation of Vogue is 7,950 and has the largest digital circulation compared to Elle, Marie Claire, InStyle, Vanity Fair and Harper’s Bazaar. Vogue in print reaches around 23.4 million people and online the reach around 40.4 million people. Audience reach on social media:

•           Facebook: 2,303,000
•           Twitter: 2,149,500
•           Instagram: 532,500
•           FourSquare: 372,500
•           Google+: 204,500
•           Pinterest: 247,500
•           Tumblr: 65,500
•           Vine: 51,500
•           YouTube: 34,500

Which totals to a number of 5,588,500 people just from social media.

Vogue now runs their own festival which was launched in 2011 which had 7,000 visitors. It has been sponsored by Harrods, Chanel, Burberry Beauty, Kerastase and OPI.

Textual Analysis

Questionnaire Analysis

        From the questionnaires we were able to extract information on how we should produce our college magazine. First of all we found out that 60% of responses were female compared to only 40% male, although from our results its more likely to be a larger female audience we need to make sure our magazine appeals to both sexes.

        When asked if any of the students have read the current college magazine 100% said they had not. Which therefore means the current product does not meet its target audience. This is something we need to ensure happens with our product. Next we asked about prices, we gave students a variety of prices they would be willing to pay for the magazine, results concluded that 50% would want it for free, but 40% percent would pay between 50p and £1.00.

        As well as all of this we also wanted to know how often students would want this magazine to be published. On average 40% said they would like it to be published every month 20% every fortnight and 20% every half term.

Another important factor in creating this magazine is what features inside the magazine students would want. Through a tally, the most popular features where Film, Music, Events and competitions.

        The actual design and look of the magazine is important too, we need a layout the students would find appealing, which in turn will encourage them to buy the magazine. The most popular colours mentioned (colour scheme) was Red, Blue, Black, Green and White. We also found that the cover image most wanted by students would be of a student themselves.

The freebies that were most popular were vouchers for things like food and clothing.

        We then asked what type of image would attract you to the front page of the magazine. We gave them an option of student, technology, teacher or celebrity. 45% of our audience said a student and 25% said a celebrity. 

My College Magazine

College Magazine Analysis

The target audience for this magazine is 16-21. They have stuck to 3 different colours including yellow, blue and white which keeps it simple and can also be quite effective. They have used 3 different types of font, keeping to the rule of 3. The image they have used is a well-known singer which may appeal to their target audience and encourages them to read it because it has someone they recognise on the front. He’s facial expression is a happy one but his body language seems a bit on edge and uncomfortable maybe. The simple headlines on the side are small and easy to read so people can look at them at a glance at what the magazine includes. The headlines range from sports results to stories about students of a similar age and advice about career fairs. The masthead “college” is bold and bigger than the rest of the text which makes it easily recognisable to customers who may buy it all the time. The main image covers the masthead a little which suggests their confident that there target audience will still be able to recognise it.