Thursday, 7 May 2015
Media Diary
- December 2014 (The first 2 weeks) I started work on my front cover.
- January 2015 - I started work on my feature article and my contents page.
- February 2015 - Did some final touches to my products and then completed then. I also in this time did some re shooting as I needed some more shots for my products.
Tuesday, 10 March 2015
Full Analysis Of One Music Magazine
Vogue readers spend more on fashion each year than readers
of Elle, Marie Claire, InStyle, Vanity Fair and Harper’s Bazaar. 92% of their
audience own or buy designer fashion and 93% of them own premium beauty
products. Vogue readers are quite influential as 54% of readers who have
recommended a product to someone has resulted in a purchase. The average reader
of Vogue in print is 33 years old, readers of Vogue in digital average out to
be 34 years old and readers online average to be around 28 years old. It is
unusual that that the copy in digital form has a slightly older reader age due
to technology being quite a new modern thing, but the average reader age of
Vogue is 33. 95% of Vogue readers are females which it which is who their
target audience is anyway. Vogue has a circulation number of 200,032 and a
readership number of 1,148,000. The average number each copy of Vogue is
re-visited is 6. Vogue is mentioned at least 4 times a day in media print which
generated £1 million worth of coverage. The digital circulation of Vogue is
7,950 and has the largest digital circulation compared to Elle, Marie Claire,
InStyle, Vanity Fair and Harper’s Bazaar. Vogue in print reaches around 23.4
million people and online the reach around 40.4 million people. Audience reach
on social media:
- Facebook: 2,303,000
- Twitter: 2,149,500
- Instagram: 532,500
- FourSquare: 372,500
- Google+: 204,500
- Pinterest: 247,500
- Tumblr: 65,500
- Vine: 51,500
- YouTube: 34,500
Which totals to a number of 5,588,500 people just from
social media.
Vogue now runs their own festival which was launched in 2011
which had 7,000 visitors. It has been sponsored by Harrods, Chanel, Burberry
Beauty, Kerastase and OPI.
Questionnaire Results
In my questionnaire 25% of the people who answered it were male and 75% were female. All of the people who answered my questionnaire fall into the age category of 16-20. When asking if a fashion and music magazine combined 75% said that it would interest them. When asking what colours would attract them to a magazine I got many mixed responses. The main 3 colours were pink, gold and black. I then asked what shops people like to shop in the most and 25% said high street shops, 25% said boutiques and 50% said branded shops. The main 3 music genres that came out on top were pop, hip hop and R&B. There was an equal response between music and fashion when asked what the main genre of the magazine would be. More than three quarters of people said that they would like the magazine to be published every month. 70% would prefer an image of a single person on the cover opposed to 30% preferring a group imagine on the cover. When asking what they would like to see inside the magazine I got many different responses, most of them being mainly chart list, tour and concert dates, new and upcoming bands and artists and the latest fashion clothes.
Thursday, 26 February 2015
Wednesday, 25 February 2015
Tuesday, 24 February 2015
Original Ideas
I want my
target audience to be late teens predominately female and I would like to aim
for a middle/upper class of people. I would like my magazine to be classic and
that it gives off the impression it’s well known and that people would
recognize it. I want it to be in competition with such magazines as Vogue, Elle
and Vanity Fair. I would like my magazine to have a hint of vintage but still
be modern and sophisticated.
The music
genre I want to use is quite a specific one as I want it to represent old time
classics but still be modern and I also want the bands to have quite a refined,
specific image and fashion type and I think using the bands I have chosen will represent
what I want.
I want my
magazine to focus more on the fashion side of the music industry and I’ll look
more so at how different bands and artist dress rather than what music genre
they are involved in. the bands I would like to involve in my magazine are; One
Direction, Arctic Monkeys, Neon Jungle, Clean Bandit, Chase and Status, Nico
Vinz, Linkin Park and The 1975. The solo artist I’d like to feature in my
magazine are; Taylor Swift, Michael Buble, Jessie J, Sam Smith Cheryl Cole,
Justin Timberlake Beyonce, Selena Gomez, Ellie Goulding, Tinie Tempah,
Labrinth, Bruno Mars and Robin Thicke.
The Magazine Industry
There are more than 8000 titles published in Britain such as:
·
Consumer (general and specialist) sold in newsagents and available
online;
·
Business / trade / professional / B2B - for people at work;
·
Customer magazines that organisations to give to their customers as a
form of marketing;
·
Staff magazines to inform staff about their company
·
Newspaper supplements - come free as part of daily or Sunday paper;
·
Part works - a set number of issues builds up into an 'encyclopaedia' on
a specific topic;
·
Academic journals - for university-level discussion of all sorts of arcane topics.
Consumer magazines make up the bulk of
the titles for sale in newsagents.
·
Bauer Media (Bauer Publishing) - 25%
·
IPC Media (Time Warner) - 20%
·
BBC - 7.8%
·
National Magazine Company (Hearst) - 7.3%
Today in the UK:
·
There are over 3,200 different consumer titles (in 1980 there were only
1,383)
·
1.4 billion magazines are sold each year (it was 2.1 billion in 1970 and
1.2 billion in 1992)
·
85% of the population reads a magazine
·
Advertisers spent£745 million in magazines (in 2008)
·
Consumers spend£2 billion on magazines annually
·
An average of 500 new magazines have been launched every year in
the past decade
·
Only 3 in 10 titles survive for more than 4 years
Information on Magazine Publishers
Condé Nast
Condé Nast publishers publish magazines such as; Vogue, Glamour,
GQ (British), Condé Nast Traveller, Tattler, House & Garden, Brides, GQ
Style, The World of Interiors, Vanity Fair, Condé Nast johansens, Condé Nast
contract publishing’s, Wired, Love and many more.
Condé Nast is a mass media company based in New York. It was
founded by Condé Montrose Nast in 1909 and has been run and operated by the
Newhouse family since 1959. The first purchase he made within the company was
Vogue; he published it under the name of Vogue Company until 1923 when he
changed it to Condé Nast Publishers. Nast's
portfolio expanded to include House & Garden, Vanity Fair, Glamour and American
Golfer. The company also introduced British Vogue in 1916, and Condé Nast
became the first publisher of an overseas edition of an existing magazine. Condé
Nast is largely considered to be the originator of the "class publication" a type of magazine
focused on a particular social group or interest instead of targeting the
largest possible readership. Its magazines focus on a wide range of subjects,
including travel, food, home, culture, and other interests, with fashion the
larger portion of the company's focus.
Condé Nast leads mobile digital edition development. They
also in 2011 established Condé Nast Entertainment and in 2013 they launched
Digital Video Network. They have also won many awards for their work such as;
National Magazine Awards, Adweek’s Hot List, Advertising Age Magazine A-List,
Advertising Age Media Vanguard Awards, James Beard Foundation, MIN, Mirror
Awards, The Golf Writers Association of America, The Society of Publication
Designers and The Webby Awards.
I think my magazine would fit well in being published with
Condé Nast as I’m aiming for a high class type of magazine and I’d like to
advertise well know brand names such as Prada, Chanel and Dior.
Livingly
Media
Livingly Media is a
digital lifestyle brand that owns and operates three top ranked sites.
Zimbio launched in 2006 and quickly became a top entertainment news site.
In 2010 they launched StyleBistro which became a top fashion/beauty/style site.
They then acquired Lonny Magazine in 2012 and re-launched it as Lonny.com and
grew its audience and bcame a top-ranking site in comScore’s home design
category. There partners include; Getty Images, Flynet Pictures,
Bauer Griffin, Pacific Coast News, Flickr, Mochila, Google, Youtube, Yahoo,
Hulu, Warner Music Group, Sony BMG, Wikipedia, Fox, MTV and Internet Video
Archive. Each of their sites has more than 25 million users. They have more than
15 million mobile users worldwide and connect with more than 2 million people
on social media. They publish three of the most popular sites in fashion &
beauty, entertainment and home design for more than 25 million women.
I feel that my magazine would fit in well with this publisher
as I like the style that comes across when visiting the website. I’d like my
magazine to come across as fashionable and stylish.
IPC Media
IPC Media is now known as Time Inc. They publish magazines
such as; NME, Marie Claire (UK), Health, Cooking Light, Southern, Food &
Wine, Essence, Now, Women & Home, Entertainment, TV Times, Horse &
Hound and many more which are published all around the world. They host
different award ceremonies such as the NME awards, Women&Home best in
beauty awards. Consumers interact with time Inc UK brands more than a quarter
of a billion times a year which is over 10 interactions per second. More than
50 percent of their print consumers have incomes greater than $100,000. In 2013
their consumers spent:
$1.5 trillion a year on automobiles
$69 billion on fashion
$102 billion on consumer electronics
$93 billion on home improvement
$110 billion on travel
The reader age for Time Inc is 18-34 and in the US the magazines reach more than 50 percent of all women in the U.S.
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