Condé Nast
Condé Nast publishers publish magazines such as; Vogue, Glamour,
GQ (British), Condé Nast Traveller, Tattler, House & Garden, Brides, GQ
Style, The World of Interiors, Vanity Fair, Condé Nast johansens, Condé Nast
contract publishing’s, Wired, Love and many more.
Condé Nast is a mass media company based in New York. It was
founded by Condé Montrose Nast in 1909 and has been run and operated by the
Newhouse family since 1959. The first purchase he made within the company was
Vogue; he published it under the name of Vogue Company until 1923 when he
changed it to Condé Nast Publishers. Nast's
portfolio expanded to include House & Garden, Vanity Fair, Glamour and American
Golfer. The company also introduced British Vogue in 1916, and Condé Nast
became the first publisher of an overseas edition of an existing magazine. Condé
Nast is largely considered to be the originator of the "class publication" a type of magazine
focused on a particular social group or interest instead of targeting the
largest possible readership. Its magazines focus on a wide range of subjects,
including travel, food, home, culture, and other interests, with fashion the
larger portion of the company's focus.
Condé Nast leads mobile digital edition development. They
also in 2011 established Condé Nast Entertainment and in 2013 they launched
Digital Video Network. They have also won many awards for their work such as;
National Magazine Awards, Adweek’s Hot List, Advertising Age Magazine A-List,
Advertising Age Media Vanguard Awards, James Beard Foundation, MIN, Mirror
Awards, The Golf Writers Association of America, The Society of Publication
Designers and The Webby Awards.
I think my magazine would fit well in being published with
Condé Nast as I’m aiming for a high class type of magazine and I’d like to
advertise well know brand names such as Prada, Chanel and Dior.
Livingly
Media
Livingly Media is a
digital lifestyle brand that owns and operates three top ranked sites.
Zimbio launched in 2006 and quickly became a top entertainment news site.
In 2010 they launched StyleBistro which became a top fashion/beauty/style site.
They then acquired Lonny Magazine in 2012 and re-launched it as Lonny.com and
grew its audience and bcame a top-ranking site in comScore’s home design
category. There partners include; Getty Images, Flynet Pictures,
Bauer Griffin, Pacific Coast News, Flickr, Mochila, Google, Youtube, Yahoo,
Hulu, Warner Music Group, Sony BMG, Wikipedia, Fox, MTV and Internet Video
Archive. Each of their sites has more than 25 million users. They have more than
15 million mobile users worldwide and connect with more than 2 million people
on social media. They publish three of the most popular sites in fashion &
beauty, entertainment and home design for more than 25 million women.
I feel that my magazine would fit in well with this publisher
as I like the style that comes across when visiting the website. I’d like my
magazine to come across as fashionable and stylish.
IPC Media
IPC Media is now known as Time Inc. They publish magazines
such as; NME, Marie Claire (UK), Health, Cooking Light, Southern, Food &
Wine, Essence, Now, Women & Home, Entertainment, TV Times, Horse &
Hound and many more which are published all around the world. They host
different award ceremonies such as the NME awards, Women&Home best in
beauty awards. Consumers interact with time Inc UK brands more than a quarter
of a billion times a year which is over 10 interactions per second. More than
50 percent of their print consumers have incomes greater than $100,000. In 2013
their consumers spent:
$1.5 trillion a year on automobiles
$69 billion on fashion
$102 billion on consumer electronics
$93 billion on home improvement
$110 billion on travel
The reader age for Time Inc is 18-34 and in the US the magazines reach more than 50 percent of all women in the U.S.
No comments:
Post a Comment