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I want my target audience to be late teens predominately female and I would like to aim for a middle/upper class of people. I would like my magazine to be classic and that it gives off the impression it’s well known and that people would recognize it. I want it to be in competition with such magazines as Vogue, Elle and Vanity Fair. I would like my magazine to have a hint of vintage but still be modern and sophisticated.

The music genre I want to use is quite a specific one as I want it to represent old time classics but still be modern and I also want the bands to have quite a refined, specific image and fashion type and I think using the bands I have chosen will represent what I want.

I want my magazine to focus more on the fashion side of the music industry and I’ll look more so at how different bands and artist dress rather than what music genre they are involved in. the bands I would like to involve in my magazine are; One Direction, Arctic Monkeys, Neon Jungle, Clean Bandit, Chase and Status, Nico Vinz, Linkin Park and The 1975. The solo artist I’d like to feature in my magazine are; Taylor Swift, Michael Buble, Jessie J, Sam Smith Cheryl Cole, Justin Timberlake Beyonce, Selena Gomez, Ellie Goulding, Tinie Tempah, Labrinth, Bruno Mars and Robin Thicke. 

The Magazine Industry

There are more than 8000 titles published in Britain such as:

·         Consumer (general and specialist) sold in newsagents and available online;

·         Business / trade / professional / B2B - for people at work;

·         Customer magazines that organisations to give to their customers as a form of           marketing;

·         Staff magazines to inform staff about their company

·         Newspaper supplements - come free as part of daily or Sunday paper;

·         Part works - a set number of issues builds up into an 'encyclopaedia' on a specific     topic;

·         Academic journals - for university-level discussion of all sorts of arcane topics.

Consumer magazines make up the bulk of the titles for sale in newsagents.

The biggest consumer magazine publishers of 2008:

·         Bauer Media (Bauer Publishing) - 25%

·         IPC Media (Time Warner) - 20%

·         BBC - 7.8%

·         National Magazine Company (Hearst) - 7.3%

Today in the UK:

·         There are over 3,200 different consumer titles (in 1980 there were only 1,383)

·         1.4 billion magazines are sold each year (it was 2.1 billion in 1970 and 1.2 billion in   1992)

·         85% of the population reads a magazine

·         Advertisers spent£745 million in magazines (in 2008)

·         Consumers spend£2 billion on magazines annually

·         An average of 500 new magazines have been launched every year in the past           decade

·         Only 3 in 10 titles survive for more than 4 years

Information on Magazine Publishers

Condé Nast

Condé Nast publishers publish magazines such as; Vogue, Glamour, GQ (British), Condé Nast Traveller, Tattler, House & Garden, Brides, GQ Style, The World of Interiors, Vanity Fair, Condé Nast johansens, Condé Nast contract publishing’s, Wired, Love and many more.

Condé Nast is a mass media company based in New York. It was founded by Condé Montrose Nast in 1909 and has been run and operated by the Newhouse family since 1959. The first purchase he made within the company was Vogue; he published it under the name of Vogue Company until 1923 when he changed it to Condé Nast Publishers. Nast's portfolio expanded to include House & Garden, Vanity Fair, Glamour and American Golfer. The company also introduced British Vogue in 1916, and Condé Nast became the first publisher of an overseas edition of an existing magazine. Condé Nast is largely considered to be the originator of the "class publication" a type of magazine focused on a particular social group or interest instead of targeting the largest possible readership. Its magazines focus on a wide range of subjects, including travel, food, home, culture, and other interests, with fashion the larger portion of the company's focus.

Condé Nast leads mobile digital edition development. They also in 2011 established Condé Nast Entertainment and in 2013 they launched Digital Video Network. They have also won many awards for their work such as; National Magazine Awards, Adweek’s Hot List, Advertising Age Magazine A-List, Advertising Age Media Vanguard Awards, James Beard Foundation, MIN, Mirror Awards, The Golf Writers Association of America, The Society of Publication Designers and The Webby Awards.

I think my magazine would fit well in being published with Condé Nast as I’m aiming for a high class type of magazine and I’d like to advertise well know brand names such as Prada, Chanel and Dior.  

Livingly Media

Livingly Media is a digital lifestyle brand that owns and operates three top ranked sites.  Zimbio launched in 2006 and quickly became a top entertainment news site. In 2010 they launched StyleBistro which became a top fashion/beauty/style site. They then acquired Lonny Magazine in 2012 and re-launched it as Lonny.com and grew its audience and bcame a top-ranking site in comScore’s home design category. There partners include; Getty Images, Flynet Pictures, Bauer Griffin, Pacific Coast News, Flickr, Mochila, Google, Youtube, Yahoo, Hulu, Warner Music Group, Sony BMG, Wikipedia, Fox, MTV and Internet Video Archive. Each of their sites has more than 25 million users. They have more than 15 million mobile users worldwide and connect with more than 2 million people on social media. They publish three of the most popular sites in fashion & beauty, entertainment and home design for more than 25 million women.

I feel that my magazine would fit in well with this publisher as I like the style that comes across when visiting the website. I’d like my magazine to come across as fashionable and stylish. 

IPC Media

IPC Media is now known as Time Inc. They publish magazines such as; NME, Marie Claire (UK), Health, Cooking Light, Southern, Food & Wine, Essence, Now, Women & Home, Entertainment, TV Times, Horse & Hound and many more which are published all around the world. They host different award ceremonies such as the NME awards, Women&Home best in beauty awards. Consumers interact with time Inc UK brands more than a quarter of a billion times a year which is over 10 interactions per second. More than 50 percent of their print consumers have incomes greater than $100,000. In 2013 their consumers spent:

$1.5 trillion a year on automobiles

$69 billion on fashion

$102 billion on consumer electronics

$93 billion on home improvement

$110 billion on travel

The reader age for Time Inc is 18-34 and in the US the magazines reach more than 50 percent of all women in the U.S.